Welcome to Imerys Performance Minerals

ImerCare Velluto

ImerCare® Velluto A natural mineral for high coverage powder foundations

  • High coverage
  • Spreads smoothly and evenly on skin
  • High compaction

Sourced in the French Pyrenees, ImerCare® Velluto is a natural, premium talc which has been engineered using patented technology to obtain an innovative structure which provides enhanced opacity and homogeneity in cosmetics such as high coverage concealers, foundations and powders.

SEM photograph – ImerCare Velluto
ImerCare® Velluto

In pressed powders, ImerCare® Velluto provides:

  • High to full coverage
  • A velvety, unctuous feel and smooth satin finish
  • Good homogeneity and spreadability on skin
  • Good cohesion and compressibility

ImerCare® Velluto provides superior coverage

Opacity scale ImerCare Velluto

ImerCare® Velluto is an excellent base for cosmetic concealers requiring high or full coverage and homogeneity, including corrective and camouflage products.

Spider graph ImerCare Velluto

ImerCare® Velluto confers good homogeneity, spreadability and long lasting wear


Test realized by a panel of 15 volunteers on 2 formulations: a blush based on a conventional talc grade and an innovative blush, based on ImerCare® Velluto. Results were observed immediately.

Cohesion and compressibility

ImerCare® Velluto demonstrates high fracture resistance, improving the compressibility and cohesion of pressed powders and compacts.

ImerCare® Velluto demonstrates excellent cohesion

Graph ImerCare SheerSilk & Velluto
(Fracture resistance of sample discs pressed at 1500psi) The fracture resistance of pressed tablets was tested using a Lloyd TA1 texture analyzer which measures the penetration force (loading rate 100mm/s) of a spherical probe (diameter 4mm) in the tablet

Wet processing

Unlike conventional talc grades, ImerCare® Velluto can easily be used in wet processes where it prevents cracking.

ImerCare® Velluto
ImerCare® Velluto is compatible with wet processes where it prevents cracking


All Imerys cosmetic products are natural, high quality, chemically inert and offer good skin tolerance. They are not treated with chemicals during processing. These attributes enable them to be used in cosmetic products that comply with cosmetic directive regulation (EC) n° 1223/2009.


Ecocert – Cosmos logo

ImerCare® Velluto is Cosmos approved. Certificates of origin and additional documentation are available upon request.

We offer a full range of bespoke formulation and technical and process support services to help you match the right mineral grade to your application requirement.

Please contact us, we will be only too happy to help

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