Welcome to Imerys Performance Minerals

'Mat Max' hair wax

'Mat Max' hair wax

Kaolin-based formulation

ImerCare Hair Wax

Consumer benefits

High mattifying effect


Hair care – hair wax, pomade


ImerCare® 04K is a white clay which provides consistency and a mattifying effect, resulting in a natural, non-glossy and formed look.



Typical formulation ingredients

Phase INCI Name Ingredients Function %
A Butyrospermum Parkii Butter Lipex Shea (AAK Personal Care) Styling 21.50
A Ceteareth-20 Brij CS20 (Croda) Aids rinse-off 8.0
A Cetearyl Alcohol Surfac CS (Surfachem) Structuring agent 5.0
A Cera Flava Light Yellow Beeswax BP (Poth Hille) Styling and structuring agent 5.0
A Hydrogenated Microcrystalline Wax Permulgin 4212 (Koster Keunen) Styling and structuring agent 2.0
A PEG-7 Glyceryl Cocoate Tegosoft GC (Evonik) Aids rinse-off 11.5
B Kaolin ImerCare® 04K (Imerys) Mattifying agent 20.0
C Acqua   Softens the formulation 25.5
D Sorbitan Caprylate (and) Propanediol (and) Benzoic Acid Nipaguard SCE (Clariant) Preservative 1.0
D Parfum, Allergens Chrome Fragrance Type- Men S16-91492 (Premier Specialties) Fragrance 0.5



  • Combine A ingredients and heat to 80°C whilst stirring.
  • Add ImerCare® 04K into the hot mixture carefully.
  • Heat the mixture to 75°C whilst stirring until a smooth paste is formed.
  • Heat phase C to 75°C in a separate beaker. Add it slowly to the mixture whilst stirring vigorously and maintaining the temperature.
  • Allow mixture to cool to 65°C whilst constantly stirring.
  • Add phase D ingredients at 65°C and stir until homogeneous.
  • Pour into the packaging and leave to set.

Personal Care