Welcome to Imerys Performance Minerals

Whitening toothpaste

Whitening booster toothpaste

Perlite-based formulation

Consumer benefits

Stain removal, polishing effect, minimum tooth wear


Oral care - toothpaste


Due to its fine, platy, perlite particles, ImerCare® PerlWhite 19 perlite cleans and polishes the surface of the teeth without scratching, thereby minimising  damage to enamel and dentin.



Typical formulation ingredients

Phase INCI Name Ingredients Function %
A Carbomer Carbopol 974P NF Polymer (Lubrizol) Binder 0.7
Aqua - Solvent 20.0
B Xanthan Gum Oral care grade (Jungbunzlauer) Thickener 0.7
Glycerin - Humectant 4.9
Sorbitol (and) Aqua C*Sorbidex NC 16200(Cargill) Humectant Sweetener 43.0
C Sodium Monofluorophosphate Surfac SMFP Pharma (Surfachem) Anti-caries Agent 0.75
Sodium Saccharin - Sweetener 0.20
  - Solvent 15.0
D Perlite ImerCare® Perlwhite 19 (Imerys) Abrasive Agent 2.0
Calcium Carbonate - Abrasive Agent 12.5
E Sodium Lauryl Sulfate Surfac SLS/BP Powder (Surfachem) Surfactant Foaming Agent 0.3
CI 42090 (and) Silica Color’N cap sil Blue (Sensient) Dye QSP
Flavour -   QSP
Preservative - Preservative QSP



  • Hydrate Carbopol in warm water and mix slowly for 15 min.
  • Pre-wet Xanthan Gum with Glycerin and then hydrate with Sorbitol. Mix well for 15 min to thicken and form a homogeneous dispersion (phase B).
  • Combine phases A and B and mix for 10 min until smooth and homogeneous.
  • Dissolve Sodium Monofluorophosphate and Sodium Saccharin in water (phase C).
  • Add phase C to the blend. Mix well for 10 minutes under vacuum to remove entrapped air.
  • Add Calcium Carbonate and ImerCare® PerlWhite 19, mixing slowly until fully incorporated into the gel base and then mix more rapidly to disperse throughout.
  • Add the Sodium Lauryl Sulfate and any colour and flavouring into the beaker, mixing at low speed until homogenised.

Personal Care